Customer archetypes I've been asked dozens of times, "who is my target customer?" I'm sick of typing it out a bunch of times, so here's a public blog post describing a single ideal client. :smile: I encourage everyone to do this activity for your own business or startup. It will allow you to paint a target right on your customer. Just steal the questions below and fill in your own answers!


How to use Sketch for your own app development! Sketch is a Mac app developed by Bohemian Coding used to create professional digital designs. It can be used for a lot of different things, but it really shines when creating high fidelity UI designs for your web or mobile application. I've spoken a lot about Sketc...


An Intro to Lean Startup Before running out of money, getting squashed by competition, living in the wrong location, the number one reasons startups fail is no market need! That means, a startup built a product that no one wanted or needed. That's a little backwards, most startups are founded because someone had a new idea to...


When I was starting out my business, initially finding clients was a pain in the ass. Where to get clients is one of the most common questions young consultants have when staring out. I read a bunch of blogs on places to search to find job postings. Every morning I would go to twitter and search for Ruby on Rails jobs. I would then find a few that fit our skill set and send a message ...


Many of us have ideas in our heads, tucked away for many years, waiting for the perfect time to pursue them. The perfect time is NOW. The best time to plant a tree was 20 years ago. The second best time is now. – Chinese Proverb Often though, it's not about WHEN to start but HOW to start. Here are 4 things you can do today to get started on your idea....


This past week we got to attend an awesome tech conference, Signal by Twilio. Twilio is a business to developer company that enables communication through Voice, Video, Messaging and Aunthenticarion via their API services. The conference took place in downtown San Francisco on Pier 27. The main purpose for attending was to take a closer look into how Twilio empowers their developers and learn how their platform could benefit future development projects. For those that do n...